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White label AI for agencies

The White Label AI Platform Agencies Resell as Their Own

DM Champ is a white label AI platform agencies resell as their own AI agent on WhatsApp, Instagram, Messenger, SMS and web chat. White label starts on the Agency plan at $297 a month: 10 client sub-accounts, your own domain and logo, and client billing through your own Stripe at prices you set. Agency Unlimited at $497 a month removes the client limit. The AI qualifies leads, books calls and closes deals, on Telegram and email too.

See the Agency PlansSee the Agency Page
14
Channels in one inbox
10
Client sub-accounts on Agency
∞
Sub-accounts (Agency Unlimited)
100%
Of every client dollar
01Sub-accounts and rebilling

How Client Accounts and Client Billing Work

Every client gets its own sub-account under your agency, with its own AI agents, contacts, chats and settings, all managed from one agency dashboard. There is one level: a client account cannot create sub-accounts of its own. You pick how each client is onboarded and billed.

Managed mode

You create the client account, set its monthly credit allowance and invoice the client yourself, off the platform, by bank transfer or your own accounting tool. The client never sees a plan picker or a payment page. Good for done for you setups and for agencies in countries Stripe does not serve.

SaaS Mode

The client signs up through your payment link and pays you through your own connected Stripe or PayPal, at the plan and credit prices you set, with your markup applied automatically. The account is created and lands in onboarding without you touching it.

Free trials per plan

Give any plan a free trial of 1 to 90 days, with or without a card up front. When the trial ends, Stripe charges your price automatically. Keep at most and Expire unused credits after caps stop rolled over credits piling up against your pool.

Regions Stripe does not serve

Connect PayPal instead, or use the auto recharge webhook: when a client's balance drops below its threshold, the platform calls your server, you charge the client through your own provider and grant the credits by API.

02Definition

What is a White Label AI Sales Agent?

The model

An AI product the agency owns the front of.

A white label AI sales agent is an AI product an agency can rebrand and resell to clients as if the agency built it themselves. The agency sets the price. The client sees the agency’s brand. The agency keeps the difference.

The engine

An AI that actually sells, not an FAQ bot.

DM Champ is built specifically for this model. Every screen the client touches carries the agency’s logo, colours and domain. The AI underneath handles every direct message on WhatsApp, Instagram, Messenger, Telegram, Email, web chat and SMS. It qualifies leads, answers questions, handles objections and books calls.

Voice AI vs DM AI

Most white label AI agents are phone agents. This one sells in the DMs.

Synthflow, Voicerr and Fusion Calling are white label voice AI platforms: the agent rings your client's leads and talks to them on the phone. DM Champ sells in text conversations instead, on WhatsApp, Instagram, Messenger, SMS and web chat, where the lead already is. The reseller model is the same, custom domain, client sub-accounts and payment on your own Stripe. The channel is not, and a text thread is one the lead can pick up hours later without answering an unknown number. Since November 2026 the same agent also answers incoming phone and WhatsApp calls, but it never rings anyone itself.

03The buyer’s checklist

What to Look For in a White Label AI Sales Agent

Not every platform that calls itself white label actually is. Here is the seven-point checklist agencies should use when comparing tools in 2026.

  • 01

    Full white label

    Your logo, your custom domain, your colours and your Stripe account collect the payment. Clients never see the underlying brand.

  • 02

    Sub-accounts per client

    One account per client inside your agency workspace. Switch between them in one click.

  • 03

    Agency-controlled pricing

    You set the monthly price. You keep 100% of every dollar.

  • 04

    Proven at high deal sizes

    Look for real case studies. DM Champ has handled sales from $27 digital products up to a $40,000 hair transplant client. If it can bring in a $40,000 client, a $50 haircut is the easy part.

  • 05

    Every channel, one inbox

    WhatsApp, Instagram, Messenger, Telegram, Email, web chat and SMS in one place per client.

  • 06

    Optimize with AI

    Tell the agent what it should do better, or flag a bad reply, and it rewrites its own instructions and proposes FAQ changes for you to review.

  • 07

    Bring your own AI key

    BYOK lets your agency or your client pay the AI provider directly so AI calls stop costing platform credits.

04Side by side

DM Champ vs Stammer AI, BotPenguin, Botsify, Pickaxe and GoHighLevel

Five white label platforms side by side, on the five things an agency buys. Competitor cells are quoted or closely paraphrased from each vendor's own page.

PlatformCustom domainClient sub-accounts includedRebilling through your own StripeStarting priceChannels
DM ChampYes, on both Agency plans10 on Agency, unlimited on Agency UnlimitedYes, SaaS Mode with your Stripe or PayPal, at your prices$297/mo (Agency)WhatsApp, Instagram, Messenger, SMS, web chat, Telegram, email
Stammer AIYes, on Pro White LabelNot publishedClients pay you into a sub-account wallet at prices you set; Stripe not named$99/mo (Pro White Label)Web chat, WhatsApp, Instagram, Facebook, SMS, voice
BotPenguinYes, any domain or sub-domainNot publishedBilling ownership included; Stripe and other gateways on the King partner plan$600/yr (Pebble partner plan)Website, WhatsApp, Instagram, Telegram, Facebook, Microsoft Teams
BotsifyYesUnlimited workspacesNot publishedNot publishedMessenger, SMS, website, Slack, WhatsApp, Instagram, Telegram
PickaxeYes, on every plan3 workspaces on Gold, unlimited on ProMonetization through Stripe on every plan$37/mo (Gold), $29/mo billed yearlyWeb embed, Telegram, Discord; WhatsApp and Slack from Pro
GoHighLevelNot published per tier; the pricing FAQ says the desktop web app can be white labelled3 on Starter, unlimited from Unlimited ($297/mo)With markup on Agency Pro only; phone and email at cost on Unlimited$97/mo (Starter); SaaS Mode $497/mo (Agency Pro)SMS, email, calls and Voice AI, social; WhatsApp $10/mo add-on per sub-account

Competitor cells read on 17 October 2026 on stammer.ai/pricing, botpenguin.com/partners/white-label-chatbot, botsify.com/pricing/whitelabel-ai-agents, pickaxe.co/pricing and gohighlevel.com/pricing. Not published means the page we read does not state it, not that the feature is missing. Prices change, so check before you buy. Full GoHighLevel breakdown: GoHighLevel pricing 2026.

05The revenue math

What Agencies Earn Reselling DM Champ

Two revenue mechanics. Pick one or stack both.

Mechanic 1

Flat client subscriptions

Bill every client, every month.

The agency toolkit comes with the Agency plan at $297 a month: white label, 10 client accounts, Stripe credit reselling and bring your own AI key. Recommended client pricing: $300 per month per client. One of the clients you already have covers the plan, and every other client you move onto it is margin. Agency Unlimited at $497 a month lifts the cap on client accounts and seats.

$300/mo per clientYou set the priceOne client covers it
Mechanic 2

Credit reselling (the recurring engine)

Every AI reply is margin.

Set per-credit pricing above the platform minimum. Define credit packages clients buy through your branded Stripe checkout. Every AI conversation burns credits. Auto-recharge tops them up. Your margin lives in the spread between platform credit cost and your sell price, paid every time a client’s AI does its job.

Your markupStripe-collectedAuto-recharge
Mechanic 3

Pick the plan that fits your book

Ten clients, or unlimited.

Agency at $297 a month includes 10 client accounts, then $27 a month for each extra one, plus 1,000 AI credits. Agency Unlimited at $497 a month drops the caps entirely: unlimited client accounts, unlimited seats, 2,500 AI credits and priority support. Past roughly 17 client accounts, Agency Unlimited is the cheaper of the two. Both are half price paid yearly, with a 90-day money-back guarantee on yearly plans.

Agency $297/moUnlimited $497/moHalf price yearly
Pricing

Keep 100% of What You Charge.

DM Champ pricing has three plans. Business, $97/mo, runs the AI sales agent on your own WhatsApp, Instagram, Messenger, SMS and web chat. Agency, $297/mo, adds white label branding and 10 client sub-accounts, then $27/mo per extra client. Agency Unlimited, $497/mo, removes the client limit. Every plan is half price paid yearly, with a 90-day money-back guarantee.

Business

For companies running DM Champ on their own sales

$48.50$97/month
Billed yearly 90-day money back
250 AI credits/month
around 500 AI replies included
What you get
  • Every channel: WhatsApp, Instagram, Messenger, SMS, Telegram, web chat, email and custom
  • Unlimited AI agents and unlimited contacts
  • Extra AI credits are $0.10 each, with optional auto-recharge
  • Automations, appointment booking and knowledge base
  • API access and webhooks
  • 3 team seats
  • 90-day money-back guarantee on yearly billing
  • For your own business, not for reselling
Get Business yearly

Full refund within 90 days, no questions asked

Most popular

Agency

Resell the AI under your own brand, at your own price

$148.50$297/month
Billed yearly 90-day money back
1,000 AI credits/month
around 2,000 AI replies included
What you get
  • Everything in Business
  • 10 client accounts included, then $27/month each
  • True white label: your domain, your branding, your login
  • You set your client pricing and keep the margin
  • 4x the monthly AI credits of Business
  • Bring your own AI key
  • 10 team seats
  • 90-day money-back guarantee on yearly billing
Get Agency yearly

Full refund within 90 days, no questions asked

Agency Unlimited

Resell without limits: every client, one flat price

$248.50$497/month
Billed yearly 90-day money back
2,500 AI credits/month
around 5,000 AI replies included
What you get
  • Everything in Agency
  • Unlimited client accounts, no per-account fees
  • 2.5x the monthly AI credits of Agency
  • Unlimited team seats
  • Priority support
  • 90-day money-back guarantee on yearly billing
Agency math
20 clients at $300 a month is $6,000/month coming in, against $497 for the platform, with no per-account fees however many you add. You pick the price, you keep the difference.
Get Agency Unlimited yearly

Full refund within 90 days, no questions asked

Every plan includes the AI sales agent, all channels and the optimisation engine. Included credits pay for the AI’s work. Message delivery is separate: on a WhatsApp number we manage, Meta’s fees are charged to your credit balance as you send (from purchased credits, at Meta’s rate plus a small billing fee); connect your own Meta app or Twilio and you pay the carrier directly; SMS runs on your own Twilio account.

See the full feature comparison, plan by plan
FAQ

White Label AI Platform FAQ

Yes. In SaaS Mode your clients pay you through your own connected Stripe or PayPal, at the plan and per-credit prices you set, and you keep the difference above the platform minimum. Clients you would rather invoice stay in managed mode: you set their monthly credit allowance and bill them off the platform. Where Stripe is not available, the auto recharge webhook lets you charge clients through your own payment provider and grant their credits by API.
Get Started

You Just Saw What This AI Can Do.
Now Imagine Selling It.

Pick a plan, set up each client’s AI sales agent in 15 minutes, white label it, and keep 100% of every dollar. Agency plans start at $297 a month, or half that paid yearly.

See Pricing
✓ Cancel anytime on monthly✓ 90-day money-back on yearly✓ Set up in 15 min