The 2026 buyer’s guide

The Best White-Label AI Sales Agent for Agencies in 2026

DM Champ is the best white-label AI sales agent for agencies. Rebrand the dashboard with your logo and domain, set your own client pricing, and resell an AI that books calls and closes deals on WhatsApp, Instagram, Messenger, web chat and SMS.

5
Channels in one inbox
50
Sub-accounts (Agency)
$50K+
Avg deal closed in DMs
100%
Of every client dollar
01Definition

What is a White-Label AI Sales Agent?

The model

An AI product the agency owns the front of.

A white-label AI sales agent is an AI product an agency can rebrand and resell to clients as if the agency built it themselves. The agency sets the price. The client sees the agency’s brand. The agency keeps the difference.

The engine

An AI that actually sells, not an FAQ bot.

DM Champ is built specifically for this model. Every screen the client touches carries the agency’s logo, colours and domain. The AI underneath handles every direct message on WhatsApp, Instagram, Messenger, web chat and SMS. It qualifies leads, answers questions, handles objections and books calls.

02The buyer’s checklist

What to Look For in a White-Label AI Sales Agent

Not every platform that calls itself white-label actually is. Here is the seven-point checklist agencies should use when comparing tools in 2026.

  • 01

    Full white-label

    Your logo, your custom domain, your colours and your Stripe account collect the payment. Clients never see the underlying brand.

  • 02

    Sub-accounts per client

    One account per client inside your agency workspace. Switch between them in one click.

  • 03

    Agency-controlled pricing

    You set the monthly price. You keep 100% of every dollar.

  • 04

    Proven at high deal sizes

    Look for real case studies. DM Champ is proven on deals from $27 digital products up to $50,000+ hair-transplant treatments.

  • 05

    Every channel, one inbox

    WhatsApp, Instagram, Messenger, web chat and SMS in one place per client.

  • 06

    Self-improving optimisation

    One click that learns from the client’s best-converting conversations and improves the agent.

  • 07

    Bring your own AI key

    BYOK lets your agency or your client pay the AI provider directly so AI calls stop costing platform credits.

Side by side

DM Champ vs GoHighLevel vs ConvoCore vs ManyChat

The same matrix agencies use when shortlisting white-label tools. Cells marked Verify are platform claims we have not yet independently confirmed.

DMC
GHL
ConvoCore
ManyChat
Built specifically for DM automation
Custom domain with auto SSL (Let's Encrypt)
Logo, favicon, colours, app name customisation
partial
limited
Custom SEO title, description, Terms / Privacy URLs
limited
Sub-accounts for clients (50 on Agency monthly)
Credit reselling at agency-set pricing via Stripe
Webhook auto-recharge (custom payment provider)
AI sales agent (not flow builder)
Comment-to-DM built in
limited
WhatsApp + Instagram + Messenger + SMS in one inbox
limited
limited
BYOK (Bring Your Own Anthropic Key)
Custom Functions (AI calls external systems mid-chat)
Assist mode (log into client account without password)
AppSumo lifetime deal
Agency starting price
$497/mo
$497/mo
$220/mo white-label
$15-70/mo
04The revenue math

What Agencies Earn Reselling DM Champ

Two revenue mechanics. Pick one or stack both.

Mechanic 1

Flat monthly subscriptions

$497 in. $3,000 out.

Agency cost: $497 per month for the Agency tier. Recommended client pricing: $300 per month per client. Break-even: 2 clients. 10 clients: $3,000 monthly revenue, $2,503 net margin after agency tier.

$300/mo per clientBreak-even at 2$2,503 net at 10
Mechanic 2

Credit reselling (the recurring engine)

Every AI reply is margin.

Set per-credit pricing above the platform minimum. Define credit packages clients buy through your branded Stripe checkout. Every AI conversation burns credits. Auto-recharge tops them up. Your margin lives in the spread between platform credit cost and your sell price, paid every time a client’s AI does its job.

Your markupStripe-collectedAuto-recharge
Mechanic 3

Add the AppSumo lifetime deal

Pay once. Resell forever.

Pay once for the Agency tier. Plan 4 unlocks 20 sub-accounts, Plan 5 unlocks 100, Plan 6 unlocks unlimited. Every recurring client dollar after that is margin.

Plan 4: 20 subsPlan 5: 100 subsPlan 6: Unlimited
Pricing

Start Free. Keep 100% of What You Charge.

Use it for your own business or resell it to clients. Most agencies see ROI from their first two clients.

Starter
For your own business
$27/month
Billed monthly · cancel anytime
Enough for about 20 chats
  • 50 free credits per month
  • WhatsApp and Web Chat only
  • 20k character instructions limit
  • 20 AI responses per chat
  • Incoming campaigns
  • Unlimited contacts
  • One-click optimize campaign
  • Voice note understanding
Start free trial
Growth
For growing businesses
$97/month
Billed monthly · cancel anytime
Enough for about 100 chats
  • 200 free credits per month
  • WhatsApp, Web Chat, Instagram, Messenger
  • 50k character instructions limit
  • 50 AI responses per chat
  • Outgoing campaigns
  • Contact tagging
  • Image understanding
  • Reply to comments
  • AI appointment booking
  • Everything in Starter
Start free trial
Pro
For serious sellers
$297/month
Billed monthly · cancel anytime
Enough for about 250 chats
  • 500 free credits per month
  • Custom channel support
  • 100k character instructions limit
  • Unlimited AI responses
  • Combined campaigns
  • Document understanding
  • Video understanding
  • Automatic follow-ups
  • Real-time web search
  • Custom functions
  • Webhooks and API access
  • Advanced mode
  • Everything in Growth
Start free trial
AgencyMost popular
For agencies reselling AI
$497/month
Lifetime deal on AppSumo
Enough for about 500 chats
  • 1,000 free credits per month
  • Unlimited sub-accounts
  • White labeling (logo · domain · colours)
  • Agency-controlled client pricing
  • Dedicated onboarding + support
  • Everything in Pro
Start the Agency tier
AppSumo Lifetime Deal

Want Lifetime Access? Buy Once on AppSumo.

DM Champ is on AppSumo with a lifetime deal across 6 plans. Sub-account allowance scales with the plan you buy. Pay once, every feature in your tier is permanent. Most agencies start on Plan 3 or higher to unlock the white-label and sub-account features.

View on AppSumo
AppSumo PlanSub-Accounts
Plan 10
Plan 23
Plan 3Agency start10
Plan 420
Plan 5100
Plan 6Unlimited

All plans include the AI sales agent, every DM channel and the optimisation engine. Lifetime deals available on AppSumo.

FAQ

White-Label AI Sales Agent, FAQ.

For DM automation specifically, yes. GoHighLevel is a do-everything suite. DM Champ is a focused AI sales agent for DMs that agencies rebrand. If you only need the DM automation side, DM Champ is faster to set up and easier to sell.
Get Started

You Just Saw What This AI Can Do.
Now Imagine Selling It.

Set up your first client’s AI sales agent in 15 minutes. White-label it. Charge monthly. Keep 100% of every dollar.

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Free 14-day trial Cancel anytime Set up in 15 min