Terms of Service

These Terms form a binding agreement between you (“Customer”, “you”, “your”) and OneGlimpse B.V. (“DM Champ”, “we”, “us”, “our”). If you accept these Terms on behalf of a company, organisation or other legal entity, you represent that you have authority to bind that entity, and “Customer” refers to that entity.

You may also enter into additional agreements with us, such as a Data Processing Agreement, an order form, or an Agency reseller addendum. Where there is a conflict between those documents and these Terms, the more specific document controls for the matters it covers.

Definitions

• Services means the DM Champ platform, including the web application at app.dmchamp.com, white-label deployments, APIs, webhooks, mobile interfaces, documentation, and related services.
• Customer means the natural person or legal entity that has accepted these Terms.
• AI means the large language models and supporting machine learning components used by the Services, including Anthropic Claude and Google Gemini.
• Credits means the unit of usage measurement used to meter AI operations and certain pass-through channel fees. One credit equals USD 0.10.
• Sub-account means a client workspace created and managed by an Agency tier Customer for the benefit of its end clients.
• White-Label means the rebranded deployment of the Services on a Customer-controlled domain with Customer branding.
• Agency tier means the subscription tier that includes White-Label and Sub-account rights as described in these Terms.
• BYOK means “Bring Your Own Key”, the option to use your own Anthropic API key for AI operations.
• Sub-processor means a third party engaged by DM Champ to process Customer Data on our behalf.
• DPA means the Data Processing Agreement available from us on request.
• Effective Date means the date you first accepted these Terms or the date stated at the top of this page, whichever is later.

DM Champ is a white-label AI sales agent platform that operates across multiple messaging channels on behalf of you and your clients. The Services unify inbound and outbound messaging, AI conversation handling, contact management, campaign orchestration, comment-to-DM workflows, AI appointment booking, BYOK, custom functions, and third-party integrations into a single platform.

Supported channels

• WhatsApp Business API (via Twilio and Meta WhatsApp Cloud API)
• WhatsApp Web (via our managed connection service)
• Instagram Direct Messages (via Meta Business Platform)
• Facebook Messenger (via Meta Business Platform)
• SMS (via Twilio, including A2P 10DLC in the United States)
• Embedded chat widget for websites

iMessage and Telegram are on our roadmap and may be released as part of these Services in future.

AI processing

AI conversations are powered primarily by Anthropic Claude, with specialised tasks (including voice note transcription, video and image understanding, and selected helper calls) routed to Google Gemini. We do not use your data, your end users’ data or any Customer-uploaded content to train AI models.

Other capabilities

• Multi-channel inbox with conversation history, tagging, assignment and team collaboration
• Campaigns, including comment-to-DM, follow-up sequences and broadcast lists
• AI appointment booking with two-way Google Calendar synchronisation
• BYOK for Anthropic API keys on eligible tiers
• Custom functions to extend AI behaviour and integrate with external systems
• White-label and sub-account capabilities for Agency tier Customers

The Services evolve continuously. We may add, change or remove features, and we may update these Terms accordingly in line with Section 23.

The Services are intended for business use only. By using the Services you confirm that you are at least 18 years old and that you are using the Services in connection with a business, profession or trade.

You must provide accurate, current and complete information when you register, and keep it up to date. You are responsible for safeguarding your account credentials and for all activity carried out under your account. Notify us immediately at hi@dmchamp.com if you believe your credentials have been compromised or your account has been accessed without authorisation.

You are responsible for the actions of users you invite into your workspace and for any sub-account you create on the Agency tier.

Plan tiers

Prices are stated in US dollars and exclude VAT and equivalent indirect taxes where applicable.

• Starter — USD 27 per month
• Growth — USD 97 per month
• Pro — USD 297 per month
• Agency — USD 497 per month

Free trial

We offer a 14-day free trial. A valid payment method (credit or debit card) is required to start the trial. If you do not cancel before the trial ends, your account will automatically convert to the paid plan you selected at signup and your payment method will be charged on a recurring basis. You can cancel at any time during the trial from your dashboard.

Billing and payment methods

Payments are processed by Stripe. We accept major credit and debit cards, SEPA Direct Debit and iDEAL where available. Recurring subscriptions are billed in advance for each billing period (typically monthly, unless you select an annual plan, where applicable).

Refunds

You may obtain a refund of fees paid for the initial 14-day period in line with applicable consumer protection law for digital services in the European Union and the Netherlands. After the trial period, refunds for monthly subscriptions are granted at our discretion and on a pro-rata basis for the unused portion of a partial month, where we agree to issue one.

Price changes

We may change our subscription prices. We will give you at least 30 days’ written notice (by email or in-app notice) before any price change applies to your subscription. You may cancel before the change takes effect to avoid the new price.

Failed payments

If a charge fails, we will retry and notify you. We may suspend the Services after a reasonable grace period if payment remains outstanding. Suspended accounts may be reactivated by paying outstanding amounts.

Annual plans

Where annual billing is offered, an annual plan may carry a discount over the equivalent twelve months of monthly billing. The same Terms apply unless otherwise agreed in writing.

DM Champ is also available as a lifetime deal through AppSumo. Lifetime purchases are subject to AppSumo’s 60-day money-back guarantee and the AppSumo refund policy. We do not handle AppSumo refunds directly; please contact AppSumo for refund requests on lifetime codes.

Tier scope

Lifetime tiers are numbered Plan 1 through Plan 6. Each successive tier unlocks more channels, more sub-accounts, more character instructions, more AI responses per chat and additional capabilities. Specific entitlements per tier are documented on the AppSumo product page and in your account dashboard at the time of purchase.

What is not included

The lifetime deal covers access to the DM Champ application at the entitlement level you purchased. It does not include channel infrastructure costs, which continue to apply at cost:

• WhatsApp Web connection: 50 credits per month per active connection
• Per-message Twilio fees for SMS and WhatsApp Business API delivery
• Phone numbers, passed through at the Twilio rate
• Meta WhatsApp template messaging fees, passed through at the Meta rate

BYOK on lifetime

Bring Your Own Key (Anthropic) is available on AppSumo Plan 2 and above. See Section 6 for full BYOK terms.

BYOK lets you connect your own Anthropic API key to your DM Champ workspace. When BYOK is active, your AI operations (chat responses, FAQ generation, tool use, campaign optimisation, web search and similar AI calls) stop costing platform credits and are billed by Anthropic directly to your account.

Availability

• Pro tier monthly subscription
• Agency tier monthly subscription
• AppSumo lifetime Plan 2 and above

What BYOK does not change

Channel infrastructure costs, third-party platform fees, and any non-Anthropic AI calls (for example, Gemini-powered media understanding for voice notes or videos) continue to be billed by us or passed through at cost as applicable.

Supported providers

BYOK is supported for Anthropic only. We do not currently support BYOK for OpenAI or any other third-party large language model provider.

Risk

You are responsible for the security of your Anthropic API key, for the costs incurred against it, and for compliance with Anthropic’s terms. We are not responsible for outages, errors, billing disputes, rate limits or any other issues arising from your direct relationship with Anthropic. If your Anthropic key fails or is rate-limited, we may fall back to platform credits in line with your dashboard settings to keep your Services running.

One credit equals USD 0.10. Credits meter AI operations and certain channel pass-through fees.

What costs credits

• AI responses (chat replies): 1 credit per response
• AI tool use (function calls): 1 credit per call
• AI campaign generation: 1 credit per generation
• AI FAQ generation: 1 credit per generation
• WhatsApp Web connection: 50 credits per month per active connection
• WhatsApp Business API delivery: 0.05 credits per message

Pass-through fees

Phone numbers and WhatsApp template messaging are billed to your account at the underlying provider’s rate (Twilio or Meta) with no markup from DM Champ. The current pass-through rate is displayed in the dashboard before you incur the charge.

Roll-over

Credit add-on packs that you purchase separately roll over from month to month. The free monthly tier allowance included with your subscription resets at the start of each billing cycle and does not roll over.

Auto-recharge

You may enable auto-recharge in your dashboard to automatically purchase a credit pack when your balance falls below a threshold you choose. You can disable auto-recharge at any time. Auto-recharge purchases are subject to these Terms and are non-refundable except as required by applicable law.

You agree not to use the Services, and not to allow your end users to use the Services, to:

• Send unsolicited bulk messages, spam or messages to recipients who have not opted in where opt-in is required
• Harass, threaten, defame, abuse, intimidate or stalk any person
• Distribute or attempt to distribute illegal content, child sexual abuse material, content that infringes third-party rights, or content that incites violence or hatred
• Distribute malware, viruses, ransomware, phishing links or other malicious code
• Violate any law or regulation applicable to your business or to the recipients of your messages
• Reverse engineer, decompile, disassemble or attempt to derive the source code of the Services, except to the extent expressly permitted by mandatory applicable law
• Probe, scan, or test the vulnerability of the Services without our prior written consent, or breach any security or authentication measure
• Resell or sub-license the Services outside the Agency tier framework or otherwise circumvent our pricing
• Use the Services to violate the terms of integrated platforms, including Meta’s Business Platform Terms, the WhatsApp Business Messaging Policy, Twilio’s messaging policies, Stripe’s acceptable use policy and Anthropic’s usage policies
• Send SMS or WhatsApp messages in violation of the United States Telephone Consumer Protection Act (TCPA), the FCC’s A2P 10DLC requirements, the European ePrivacy Directive, the Canadian Anti-Spam Legislation (CASL) or any other applicable marketing communications law
• Misrepresent the identity of the sender of a message, including by impersonating DM Champ, our employees or any third party

We may investigate suspected violations and may suspend or terminate access for repeated, severe or unresolved breaches in line with Section 18. Where possible, we will notify you and give you an opportunity to cure.

The Agency tier grants you the right to operate a white-label deployment of the Services and to provision sub-accounts for your clients. The following terms apply to all Agency tier Customers.

White-label rights

• Custom logo, favicon and app name
• Custom domain with automatic TLS via Let’s Encrypt
• Custom primary and accent colours
• Custom SEO metadata, custom Terms and Privacy URLs, custom support email
• Sub-account provisioning for end clients
• Client pricing flexibility via credit reselling or off-platform invoicing (Managed mode)
• Assist mode for hands-on client setup
• Campaign templates that can be copied across sub-accounts

Data roles

As an Agency, you remain the data controller for your clients’ end-user data when you process that data through the Services. DM Champ acts as your processor. Where your clients also act as controllers, you remain their processor and are responsible for any data processing arrangement between you and your clients. You must publish your own Privacy Policy and Terms of Service for your white-label deployment.

Pricing floor

You agree not to undercut DM Champ’s official direct pricing. You may not resell access to the Services at less than the equivalent direct tier price published on dmchamp.com. We will issue one written warning if we identify a breach of this commitment, and you will have five business days to cure. Failure to cure may result in termination of the Agency tier under Section 18.

Support

You are the first line of support for your end clients. We provide you, the Agency, with a dedicated account manager and platform-level support as described in Section 15. We do not contact your end clients directly without your consent.

You retain all rights, title and interest in and to your Customer Data. “Customer Data” means content that you, your team members or your end users upload to or generate within the Services, including knowledge bases, FAQs, conversation transcripts, contact lists, custom function configurations, campaign content, and end-user messages routed through the Services.

We process Customer Data solely to provide and improve the Services in accordance with your instructions and these Terms.

Backups

We retain backups of Customer Data for up to 90 days after deletion. Backups are encrypted and used only for disaster recovery.

Export

You can export your Customer Data from the dashboard throughout the term of your subscription and for 30 days after termination. After that period, we will delete Customer Data from active systems and, in the normal course, from backups within the retention windows described above.

DM Champ retains all rights, title and interest in and to the Services, including all software, machine learning models, branding, documentation, templates, and improvements. No rights are granted to you except as expressly stated in these Terms.

Subject to your continued compliance with these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to access and use the Services for your internal business operations during your subscription term. Agency tier Customers may use the Services to deliver them to their end clients in line with Section 9.

Feedback

If you choose to provide feedback, suggestions, ideas, bug reports or other input about the Services, you grant us a perpetual, irrevocable, worldwide, royalty-free licence to use and incorporate that feedback into our products and services without restriction or compensation to you.

Marketing and publicity

We may identify you as a Customer and use your company name, logo and a general description of your use case in our marketing materials and on our website. You can revoke this permission at any time by writing to hi@dmchamp.com, and we will remove your name, logo and description within 14 business days of receipt.

“Confidential Information” means non-public information disclosed by one party to the other that is identified as confidential or that a reasonable person would understand to be confidential. Customer Data is your Confidential Information. The Services, our pricing, our roadmap and any non-public technical information are our Confidential Information.

Each party will protect the other’s Confidential Information with at least the same degree of care it uses to protect its own confidential information of similar importance, and in any event with reasonable care. Confidential Information may be disclosed only to employees, contractors, advisors and Sub-processors who have a need to know and who are bound by confidentiality obligations at least as protective as those in these Terms.

A party may disclose Confidential Information to comply with a binding legal request, provided that, where lawful, it gives the other party prompt notice and an opportunity to seek a protective order or other relief.

To deliver the Services we engage Sub-processors. Our current Sub-processors include the following categories of providers:

• Messaging: Meta Platforms (WhatsApp Business API, WhatsApp Cloud API, Instagram Graph API, Messenger) and Twilio (SMS and WhatsApp delivery)
• Payments: Stripe
• AI: Anthropic (primary large language model provider) and Google (Gemini for specialised tasks such as voice note transcription, image and video understanding, Calendar and Drive OAuth integrations)
• Integrations: Composio (third-party integration framework for Custom Functions)
• Connectivity: BrightData (residential and ISP proxies that improve WhatsApp Web connection reliability)
• Search: Algolia (in-app search index)
• Infrastructure: Hetzner (EU dedicated server infrastructure) and Google Cloud Platform (specific cloud functions and Firebase services)

Your use of the integrated platforms above is also subject to those providers’ own terms and policies. We maintain a current list of Sub-processors and will provide it on request. We will give you reasonable prior notice of new Sub-processors that materially affect the processing of Customer Data so that you can review and, where you have a legitimate basis under your DPA, object.

OneGlimpse B.V. is the Data Controller for personal data relating to your account, billing, support requests and our own service operations. You are the Data Controller for personal data contained in messages, contacts and conversations that you and your end users process through the Services. We act as Processor for that data.

A Data Processing Agreement that meets Article 28 GDPR is available on request and is incorporated by reference into these Terms for Customers on the Pro and Agency tiers. International transfers of personal data outside the European Economic Area rely on the EU Standard Contractual Clauses (Commission Decision 2021/914), the UK International Data Transfer Addendum where applicable, and, where the recipient participates, the EU-US Data Privacy Framework.

California residents have specific rights under the California Privacy Rights Act, including the right to know, right to delete, right to correct and right to limit use of sensitive personal information. Brazilian residents may invoke LGPD rights where applicable. Full details are set out in our Privacy Policy.

We target 99.5% monthly uptime for the production Services, excluding scheduled maintenance and events outside our reasonable control. We provide reasonable advance notice of planned maintenance.

No contractual service level agreement applies unless we have entered into a separate, signed SLA with you. Where we have, that SLA controls for the matters it covers.

Support channels

• Starter and Growth: email support during business hours
• Pro: priority email support
• Agency: dedicated account manager plus priority email support

All Customers have access to our help centre at help.dmchamp.com and to in-app onboarding resources.

The Services are provided on an “AS IS” and “AS AVAILABLE” basis. To the maximum extent permitted by law, DM Champ disclaims all warranties of any kind, whether express, implied or statutory, including warranties of merchantability, fitness for a particular purpose, title and non-infringement, and any warranties arising from a course of dealing or usage of trade.

AI-generated content is not guaranteed to be accurate, complete, current or appropriate. You are responsible for reviewing and approving AI outputs that you send to end users, and for the consequences of sending those outputs.

To the maximum extent permitted by law, DM Champ’s aggregate liability arising out of or related to these Terms or the Services will not exceed the greater of (a) the fees paid by Customer to DM Champ in the 12 months immediately preceding the event giving rise to the claim, or (b) USD 100.

To the maximum extent permitted by law, DM Champ will not be liable for any indirect, incidental, consequential, special, exemplary or punitive damages, or for any loss of profits, revenue, goodwill, data, business opportunity, or business interruption, or for issues caused by third-party platforms or networks outside our control, in each case arising out of or related to these Terms or the Services, even if advised of the possibility of such damages.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for gross negligence, intentional misconduct or death or personal injury caused by negligence.

You will defend, indemnify and hold harmless DM Champ, its affiliates and their respective officers, directors, employees and agents from and against any claims, damages, liabilities, costs and expenses (including reasonable legal fees) arising out of or related to: (a) your use of the Services; (b) your breach of these Terms, including the Acceptable Use Policy; (c) your end users’ interactions with the Services; (d) AI-generated content you approve and send; and (e) any claim that your Customer Data or your use of it infringes the intellectual property or data rights of a third party.

We will give you prompt notice of any claim subject to this indemnity, allow you to control the defence (with counsel reasonably acceptable to us), and cooperate at your expense. You will not settle any claim that imposes any obligation on us without our prior written consent.

Unless otherwise agreed in writing, subscriptions run month-to-month and renew automatically at the end of each billing period.

Cancellation by Customer

You may cancel your subscription at any time from your dashboard. Cancellation takes effect at the end of your current billing period. We do not refund partial months, except in line with Section 4 (trial refunds) or as otherwise required by law.

Termination by DM Champ

We may suspend or terminate the Services for cause if:

• You fail to pay amounts due after we have given you a reasonable notice and grace period
• You commit a material breach of these Terms that you fail to cure within five business days of our written notice
• You violate the Acceptable Use Policy, including in ways that put DM Champ’s standing with Meta, Twilio, Anthropic or another platform at risk
• Continued provision of the Services to you would, in our reasonable judgment, expose DM Champ to legal or regulatory liability

Effect of termination

Upon termination, your right to access the Services ends. Your data export window remains open for 30 days after termination, after which we will delete Customer Data from active systems in the normal course. Sections that by their nature should survive (including intellectual property, indemnification, limitation of liability, confidentiality, governing law and disputes) will survive termination.

We may make beta, preview or experimental features available to you. These features are provided “as is” and without warranty of any kind. We may change, suspend or remove beta features at any time without notice. Beta features are not covered by any SLA and may not be subject to the same data protection or security controls as the generally available Services. Do not rely on beta features for production-critical workflows.

API and webhook access is available on the Pro and Agency tiers, and on selected AppSumo lifetime tiers as described in your dashboard. API usage is subject to rate limits and fair-use limits, which we may publish and update over time.

API keys are credentials. You are responsible for keeping them secret, for the actions taken with them, and for rotating them if you suspect compromise. We may revoke API keys that we reasonably believe have been compromised or are being used to abuse the Services.

The AI agents provided through the Services are not a substitute for professional advice. They do not provide legal, medical, financial, tax or other regulated professional advice, and outputs should not be relied upon as such.

For high-value transactions, regulated decisions, or interactions that materially affect a person’s legal rights or significant interests, you must keep a human in the loop. Human review is available on request and we recommend you configure your workflows accordingly. You accept the risk of allowing the AI agent to handle conversations without human supervision.

You will comply with all applicable export, re-export, sanctions and import laws, including those of the European Union, the United States and the United Kingdom. You warrant that you are not located in, organised under the laws of, or ordinarily resident in a country or region subject to comprehensive sanctions, and that you are not on any restricted-party list maintained by the EU, the US Office of Foreign Assets Control, the UK or the United Nations. We may refuse to provide the Services where doing so would violate applicable law.

We may update these Terms from time to time. For material changes, we will provide at least 30 days’ notice by email or in-app notice before the changes take effect. For non-material changes, we will post the updated Terms on this page with a revised “Last updated” date.

If you do not agree with a material change, you may terminate your subscription before the change takes effect in line with Section 18. Your continued use of the Services after the effective date of an updated version of these Terms constitutes your acceptance of those updates.

These Terms are governed by the laws of the Netherlands, excluding its conflict-of-laws rules and excluding the United Nations Convention on Contracts for the International Sale of Goods.

Informal resolution

If a dispute arises, the parties will first attempt to resolve it through good-faith negotiation for at least 30 days from written notice of the dispute.

Mediation

If informal negotiation fails, the parties will attempt mediation in Amsterdam, the Netherlands, under the rules of a mutually acceptable mediation provider.

Arbitration

If mediation fails, the dispute will be finally settled by binding arbitration administered by the Netherlands Arbitration Institute (NAI) in accordance with its rules. The seat of arbitration is Amsterdam and the language of arbitration is English.

Court relief

Either party may seek injunctive or equitable relief in a court of competent jurisdiction to protect its intellectual property or Confidential Information. The competent court for such matters is the District Court of Amsterdam.

Entire agreement

These Terms, together with any order form, DPA or other documents expressly incorporated by reference, constitute the entire agreement between the parties and supersede all prior or contemporaneous agreements on the same subject.

No waiver

A failure or delay in exercising a right under these Terms is not a waiver of that right. No waiver is effective unless in writing.

Severability

If any provision of these Terms is held unenforceable, it will be enforced to the maximum extent permitted by law and the remaining provisions will remain in full force and effect.

Assignment

You may not assign or transfer these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, reorganisation, or sale of all or substantially all of our assets, or to any affiliate, without your consent. Any assignment in violation of this section is void.

Force majeure

Neither party is liable for any failure or delay in performance to the extent caused by events outside its reasonable control, including acts of God, war, terrorism, civil unrest, government action, labour disputes, internet or telecommunications failures, denial-of-service attacks, or third-party platform outages.

Notices

Notices to you will be sent to the email address on your account. Notices to us must be sent to hi@dmchamp.com. Notices are deemed received on the next business day after they are sent.

OneGlimpse B.V., the Netherlands.

• Chamber of Commerce (KvK): 78315654
• VAT: NL861343529B01
• Email: hi@dmchamp.com

For data protection requests, please contact us at the same address with the subject line “Privacy request”.