Facebook Lead Ads Integration Every Form Fill Becomes a Conversation
Connect your Facebook and Instagram lead forms to DM Champ on the Ads page, no other tools needed. Every new lead arrives within seconds, becomes a contact, is handed to your AI agent and gets its first message on WhatsApp, SMS or email while they are still looking at your ad.
How it worksConnecting Facebook Lead Ads Step by Step
What the setup actually looks like, from the connection screen to the first booking or record the AI handles in Facebook Lead Ads.
- 01Connect Facebook
Open Ads in the sidebar, click Connect with Facebook, sign in with the login that manages your Page and allow access to leads for that Page. Then pick your ad account and Page.
- 02Connect a lead form
On the Lead forms tab, click Connect lead form, choose the Page and one or more of its forms, the AI agent that follows up and the channel the first message goes out on.
- 03Choose the first message
On WhatsApp Business send an approved template; on WhatsApp Web, SMS or email send your own text, with the person's first name filled in. Or send nothing and let the agent answer once the person writes.
- 04Test it with your own details
Fill in your form with Facebook's Lead Ads Testing Tool. Within seconds the lead shows on the Leads tab, the contact appears in Chats and the first message arrives.
Every screen and field is covered in the setup guide: Facebook Lead Ads documentation.
What happens to a leadFrom Form Fill to Conversation
Each new lead becomes a contact with their name, phone number and email, and the other answers on the form are saved on the contact as custom fields, with the form shown as the source. If the person is already a contact, that contact is used instead of creating a second one. The AI agent you picked is assigned, the first message goes out on the channel you chose, and when the person replies the agent takes over the chat. Each lead is handled once, so nobody gets the first message twice.
- Name, phone and email on the contact, other answers as custom fields
- Your chosen AI agent assigned to every contact from the form
- First message on WhatsApp Business, WhatsApp Web, SMS or email
Keeping trackEvery Lead In One List
The Lead forms tab lists each connected form with its Page, agent, channel, first message and the number of leads received, with a switch to stop picking up new leads from a form. The Leads tab shows the newest leads as they arrive, what first message went out and a link to open the chat, with a status per lead: received, working on it, done, failed or skipped, for example when a form is switched off or the lead left no number that can be messaged.
What you need firstA Few Things Before You Start
You need a Facebook Page with at least one lead form, an AI agent to follow up, and the channel for the first message connected to DM Champ. On WhatsApp Business, a first message needs an approved WhatsApp template. Ask for the phone number with its country code: a number without one cannot be messaged on WhatsApp or SMS.
AlternativePrefer Zapier? That Still Works
The Ads page is being rolled out in stages and shows in the sidebar once it is on for your account. Until then, or if you prefer it, Zapier, Make or Pabbly can pass each new lead into an automation in DM Champ that creates the contact, assigns your AI agent and sends a WhatsApp template, with an if-it-fails email to your team for a mistyped number.
Frequently Asked.
Meet the Closer. Then Decide.
The same AI agent that closes $40K deals in DMs is one click away. No signup, no demo call: open the chat, push back, see if you can break it.
