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Cost to Start an AI Agency on a White Label Platform (2026)

Written by Sohaib Ahmad, founder of DM Champ • Updated October 2026 • 6 platforms compared on start-up cost, prices checked on 17 October 2026

Written by DM Champ's founder, with DM Champ on the list. Start-up cost and first-client margin on six white label platforms: DM Champ (white label from $297/mo with 10 client accounts and Stripe rebilling, covered by one client at $300/mo), Pickaxe, Stammer AI, Fusion Calling, ConvoCore and GoHighLevel.

DM Champ publishes this page and is on it. To start an AI agency selling AI agents on messaging, DM Champ is white label from $297/mo with 10 client accounts and Stripe rebilling, so one client at $300 a month covers it. The cheapest published entries are Pickaxe ($37/mo) and Stammer AI or Fusion Calling ($99/mo); GoHighLevel puts SaaS Mode at $497/mo.

This page answers one question: what you pay before your first client, and how many clients it takes to cover it. Every competitor price was read on the vendor's own pricing or partner page on 17 October 2026. For the full ranking of white label platforms by use case, including Vendasta, Botsify, BotPenguin and Botpress, see the best white label AI platforms for agencies. For finding and pricing your first clients, read the start an AI agency guide.

What it costs to start

PlatformFixed monthly cost to start white labelClient accounts includedBill clients yourselfClients at $300/mo to cover the plan
DM Champ$297/mo (Agency), $148.50/mo billed yearly10, then $27/mo each; unlimited on Agency Unlimited ($497/mo)Yes, your own Stripe or PayPal at your prices1
Pickaxe$37/mo (Gold), $29/mo billed yearly3 workspaces on Gold, unlimited on Pro ($147/mo)Monetization through Stripe1
Stammer AI$99/mo (Pro White Label)Not publishedClients pay you at your own prices1
Fusion Calling$99/mo (Starter, as shown in the page's pricing section)6 on Starter, 20 on Growth ($299/mo)"Stripe rebilling built in"1
ConvoCore$199/mo (White Label)20, unlimited on Elite ($349/mo)SaaS mode on Elite1
GoHighLevel$97/mo (Starter); SaaS Mode $497/mo (Agency Pro)3 on Starter, unlimited from Unlimited ($297/mo)Markup rebilling on Agency Pro only1 on Starter, 2 for SaaS Mode

All prices in US dollars as published on 17 October 2026. Not published means the vendor's page does not say, not that the feature is missing. The last column assumes a client price of $300 a month, which you set yourself; it ignores usage costs. DM Champ charges the same numerals in euros in the EU and pounds in the UK.

Published monthly cost to start white label
PickaxeGold
$37/mo
GoHighLevelStarter; SaaS Mode is $497/mo
$97/mo
Stammer AIPro White Label
$99/mo
Fusion CallingStarter, 6 sub-accounts, voice
$99/mo
ConvoCoreWhite Label, 20 sub-accounts
$199/mo
★DM ChampAgency, 10 client accounts
$297/mo
Monthly list prices read on each vendor's own page on 17 October 2026. Prices change; check before you buy.
The entry price is only half the picture: check how many client accounts it includes and whether clients can pay you directly.

The margin on your first clients

The fixed cost matters less than what one client pays you. Most agencies reselling DM Champ charge $200 to $500 a month per client; the price is yours to set. At $300 a month, one client covers the Agency plan, and ten clients is $3,000 coming in against $297 going out, before AI usage. The Agency plan includes 1,000 AI credits a month, and you resell credits to clients at your own per-credit price in SaaS Mode, so usage is billed on rather than eaten.

On the cheaper platforms the plan is smaller, and so is what it includes: check the client account count, whether voice minutes or chat replies are billed on top, and whether clients pay you directly or you invoice them by hand. The white label SaaS pricing calculator turns your cost and target margin into a client price.

Pick by what your first client needs

AI agents in DMs and chat. If your offer is "an AI that answers your enquiries on WhatsApp, Instagram, Messenger, SMS and web chat and books them", DM Champ. Stammer AI is the budget option if you want chat and voice under one brand, and ConvoCore if you want 20 client accounts for under $200 a month.

Voice agents. If your clients' leads expect a call, Fusion Calling. Our voice vs DM comparison covers the voice platforms in more depth.

AI tools people subscribe to. If you are building GPT-style tools that many users pay for, Pickaxe.

A full marketing suite. If you sell funnels, websites, email marketing and a phone system, GoHighLevel. See the GoHighLevel alternative for AI agencies for how the two compare.

1. DM Champ

Pricing: Business $97/mo, Agency $297/mo, Agency Unlimited $497/mo. Paying yearly takes 50% off, with a 90-day money-back guarantee on yearly plans. What you resell: AI agents that qualify leads, book calls and close deals on WhatsApp, Instagram, Messenger, SMS, web chat, Telegram and email. Client accounts: 10 on Agency, then $27/mo each. Unlimited on Agency Unlimited, which is the cheaper of the two past roughly 17 client accounts.

The cheapest way in is Business at $97/mo for your own sales, which is enough to prove the offer, then Agency when you resell. Your clients log in on your domain with your logo, and each gets its own sub-account. In SaaS Mode a client signs up through your payment link and pays you through your own Stripe or PayPal at the plan and credit prices you set, with optional free trials of 1 to 90 days. Clients you invoice yourself stay in managed mode.

Not the right fit if you need funnels, email marketing or a phone system: DM Champ does not do those.

2. Pickaxe

Pricing (read 17 October 2026): Gold from $37/mo ($29/mo billed yearly), Pro from $147/mo, Business from $597/mo. Per pickaxe.co/pricing. What you resell: AI tools and assistants that users subscribe to, embedded on the web or in Telegram, Discord, Slack and WhatsApp (from Pro).

The lowest published entry here. Custom domain, white labeling and monetization are on every plan, with payments through Stripe. Gold includes 3 workspaces.

3. Stammer AI

Pricing (read 17 October 2026): Pro White Label $99/mo with 5 chat and 5 voice agents, $10/mo per extra agent. Per stammer.ai/pricing. What you resell: Chat agents for web chat, Facebook, Instagram, WhatsApp and SMS, plus voice agents.

Removes Stammer branding and runs on your domain, logo and colors, and lets you set your own prices for chat replies, voice minutes and agents. The pricing page does not publish a sub-account count.

4. Fusion Calling

Pricing (read 17 October 2026): Starter $99/mo with 6 sub-accounts, Growth $299/mo with 20, Scale $499/mo with unlimited, as shown in the pricing section of fusioncalling.com/whitelabel. The same page's structured data lists different, minute-based plans, so confirm with the vendor. What you resell: Voice agents for calls. The page says it runs on your own domain with Stripe rebilling built in.

5. ConvoCore

Pricing (read 17 October 2026): White Label $199/mo with 20 sub-accounts, White Label Elite $349/mo with unlimited clients, SaaS mode and client self-signup. Per convocore.ai/pricing. What you resell: AI agents on web, Telegram, WhatsApp, Instagram, Messenger, Discord and email. Custom domain and client billing details are not on the pricing page.

6. GoHighLevel

Pricing (read 17 October 2026): Starter $97/mo (3 sub-accounts), Unlimited $297/mo (unlimited sub-accounts), Agency Pro $497/mo (SaaS Mode, automated sub-account creation, rebilling with markup). The pricing FAQ says the desktop web app can be white labelled without naming a tier. AI Employee $50 or $97/mo per sub-account. Per gohighlevel.com/pricing; full breakdown in our GoHighLevel pricing 2026 resource. What you resell: CRM, funnels, websites, email and SMS marketing, calls and AI.

The better buy when the whole suite is what you sell. Selling it as your own software with clients paying you (SaaS Mode) needs the $497 plan, and AI messaging adds the per sub-account AI Employee fee.

How we keep this page current

We re-read every competitor price when we update this page. Last checked 17 October 2026. Email hi@dmchamp.com if a vendor's pricing has changed.

Updated October 17, 2026Category: By AudienceBy the DM Champ team
FAQ

Frequently asked, answered.

On the vendors' own pages on 17 October 2026: Pickaxe from $37/mo, GoHighLevel Starter $97/mo, Stammer AI and Fusion Calling from $99/mo, ConvoCore $199/mo and DM Champ $297/mo ($148.50/mo billed yearly) with 10 client accounts and Stripe rebilling. Compare what each includes per client account and for usage, not just the entry price. DM Champ publishes this page.
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